Saturday, October 22, 2016

Polling associations look to increase transparency with merger, but not everyone is on board

Two organizations representing market research firms and pollsters in Canada have announced they are entering into merger talks to speak on behalf of the public opinion polling industry with one voice and apply a uniform set of standards for their members.

But at least one prominent polling firm has concerns that some aspects of those standards could undermine the level playing field in the industry.

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