Wednesday, July 22, 2009

Ignatieff's Image Beginning to Sour?

Last month, I took the results of an Angus-Reid poll to measure the good and bad qualities of the party leaders, or at least what the public perceived to be their good and bad qualities.

The most recent Angus-Reid poll had the same kind of poll, giving respondents the ability to attribute certain qualities to Stephen Harper and Michael Ignatieff. Attributes like caring, efficient, secretive, out-of-touch, etc. were among the options.

Grouping the attributes into "good" and "bad", and then averaging out the totals, we get an indication of how many people consider these two leaders to have good or bad qualities. Here are the results, with the change from the last poll:
So, what we see is that Harper's perceived qualities have remained stagnant, while his negative attributes have dropped very slightly. But Ignatieff is showing a significant drop in public opinion. Less people attribute good qualities to him, and more people consider him to have some negative attributes.

Taking the top five answers, we get a picture of what people think of the two leaders. Harper is considered to be secretive (49%), arrogant (45%), out-of-touch (41%), intelligent (41%), and boring (38%). Not exactly a stellar review. But Ignatieff's is not much better, and is actually quite similar. He's considered intelligent (51%), arrogant (45%) out-of-touch (35%), boring (30%), and secretive (23%). Apparently, Canadians aren't enamored with either of our options for Prime Minister.

It's unfortunate the poll wasn't extended to Jack Layton and the other leaders. It would've been interesting to see whether Layton's image improved with the dip in Ignatieff's numbers.


  1. Seems to me people see now that Harper and Ignatieff are offering the samething to Canada.

  2. Yeah, but Harper is at least honest about it.


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