Monday, February 21, 2011

AM radio or YouTube? How parties reach their supporters

Marketing is almost always targeted at a particular audience. That’s why you don’t see sugary breakfast cereal commercials during a cop drama or life insurance ads during episodes of Glee. Political marketing is no different, and recently the Conservatives purchased advertising time during the Super Bowl and on French-language television during Montreal Canadiens games. The choice was no coincidence.

The rest of the article can be read on The Globe and Mail website.

Nanos has a new poll out this morning. Hey, guess what? It says a lot of the same things the other polls have said. I'll write about it later today.

But if you didn't check the blog this weekend, take a look at my post on decimals yesterday.